Legal notice

Privacy Policy – Draco Collective

Last updated: September 2026

Draco Collective (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website dracocollective.world or make a purchase from us.

By using our website or placing an order, you agree to the practices described in this policy.

1. Who We Are
Draco Collective is a clothing and lifestyle brand designed in Wales, United Kingdom.  
Contact email: contact@dracocollective.world

2. Information We Collect
We may collect the following types of personal information:

Information you provide directly
- Name
- Email address
- Shipping and billing address
- Phone number
- Payment information (processed securely by our payment providers – we do not store full card details)
- Order history and communication preferences
- Any messages you send us

Information collected automatically
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on the site
- Referring website
- Cookies and similar tracking technologies (see Cookie section below)

3. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders
- Communicate with you about your order, returns, or enquiries
- Provide customer support
- Improve our website, products, and services
- Send marketing emails (only if you have opted in)
- Detect and prevent fraud or abuse
- Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)
We process your data under the following legal bases:
- Contract – to fulfil your order and provide the services you requested
- Legitimate interests – to improve our website, prevent fraud, and communicate important updates
- Consent – for marketing emails and non-essential cookies
- Legal obligation – where we are required by law to retain or share information

5. Sharing Your Information
We only share your personal information with trusted third parties when necessary:
- Payment processors (to take payment)
- Shipping and fulfilment partners (to produce and deliver your order)
- Email service providers (for order updates and, if opted in, marketing)
- Analytics and website tools (to understand how the site is used)
- Professional advisers or authorities when required by law

We do not sell your personal information.

6. International Transfers
Some of our service providers may be located outside the United Kingdom. When we transfer your data internationally, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or adequacy decisions) to protect your information.

7. Data Retention
We keep your personal information only for as long as necessary:
- Order and transaction data: generally retained for 6–7 years (for tax and legal purposes)
- Customer service correspondence: retained for a reasonable period to resolve issues
- Marketing preferences: until you unsubscribe or ask us to delete them

8. Your Rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (in certain circumstances)
- Object to or restrict certain processing
- Withdraw consent at any time (where processing is based on consent)
- Data portability
- Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please email us at contact@dracocollective.world

9. Cookies
Our website uses cookies and similar technologies to:
- Keep the site functioning properly
- Remember your preferences
- Analyse traffic and improve performance
- Support marketing (only with your consent where required)

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

10. Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure.

11. Children’s Privacy
Our website and products are not directed at children under 16. We do not knowingly collect personal information from children.

12. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will show when changes were made. We encourage you to review this page periodically.

13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:  
contact@dracocollective.world

Thank you for trusting Draco Collective.